Hailey Bieber's No-Mascara Trend: Achieving the 'Clean Girl' Aesthetic
Hailey Bieber's No-Mascara Trend: Achieving the 'Clean Girl' Aesthetic 💄 Because sometimes, less really is more. 🌿 Introduction: I Tried the No-Mascara Look So You Don’t Have To… But You Probably Should I’ll admit it—I used to be a “lashes-or-bust” kinda girl. You know, the full flutter, sky-high lift, maybe even a few falsies if I was feeling extra. So when Hailey Bieber—Gen Z’s unofficial clean beauty queen—posted her fresh-faced selfie rocking a no-mascara look, I raised a very well-groomed brow.
But curiosity (and TikTok) got the best of me. I grabbed my Rare Beauty skin tint, dialed down my glam, and tried it out for a week. Spoiler alert: I felt like that girl. Glowy. Effortless. Alive, but in a “I drink green juice and mind my business” kind of way. And now? I'm a full-on clean girl convert.
Let’s dive into how you can pull off the Hailey Bieber no-mascara trend with ease—and the exact cruelty-free products that’ll help you get there.
💫 What Is the Clean Girl Aesthetic, Anyway? Think: dewy skin, fluffy brows, glossy lips, and yes—bare lashes. The clean girl vibe is all about minimalism and self-care. It whispers luxury without trying too hard. And guess what? You don’t need a celebrity glam squad to rock it.
Key elements:
Glowy skin that looks lit-from-within
Tints, not full-coverage foundations
Flushed cheeks over harsh contours
Groomed brows and maybe a lash curl
Light, hydrating lip products
It’s the beauty equivalent of your favorite oversized button-down and slicked-back bun. Chic, but chill.
✨ Why the No-Mascara Look Is Having a Moment Let’s get real—mascara can smudge, flake, and weigh down your vibe. The no-mascara look is about freeing your face while still enhancing your natural beauty. And it's gaining traction because:
It's low-maintenance and great for everyday wear
Perfect for sensitive eyes or contact lens users
It lets your skin take center stage
Plus, skipping mascara makes your skincare glow-up even more visible—and we love a skincare-first flex.
💖 Recommended Products: Your 'No-Mascara, Clean Girl' Starter Pack All products below are cruelty-free, Gen Z-loved, and perfect for pulling off this trending aesthetic.
- Rare Beauty Positive Light Tinted Moisturizer Lightweight, dewy, and breathable
Forget cakey foundations. This skin tint from Selena Gomez’s line gives you that radiant “I drink eight glasses of water” glow. It blurs just enough, but still lets your freckles peek through.
🛍️ Explore Rare Beauty Skin Tint →
- Rare Beauty Stay Vulnerable Melting Cream Blush Blush that mimics your natural flush
These cream blushes melt into the skin like a dream. Apply with fingers or a sponge for that “I just got back from yoga” flush.
🛍️ Try Rare Beauty Blush →
- e.l.f. Brow Lift Fluffy brows without the mess
No lashes? No problem. Emphasize your brows to frame the face. This clear gel lifts and locks your brows in place without crunchiness or residue.
🛍️ Get e.l.f. Brow Lift →
- Tower 28 Beauty ShineOn Lip Jelly Gloss meets balm—hydration meets shine
Swap your bold matte lip for something softer. Tower 28’s jellies are vegan, non-sticky, and give your pout that glossy “glass skin” energy.
🛍️ Shop Tower 28 Lip Jelly →
- GrandeLASH-LIFT Heated Lash Curler For a subtle lift without mascara
If you miss that curl, a heated lash curler gives your lashes shape—no product needed. Perfect for that “I woke up like this” illusion.
🛍️ Check Out Lash Curler →
🔄 My Week Without Mascara: Real Talk Day one, I missed my usual dramatic eyes. By day three, though, I started seeing me. My skin looked healthier. My morning routine was cut in half. And strangers were asking, “What’s your skincare routine?” instead of “What mascara do you use?” Win.
Pro tip: Invest in good lighting and a dewy setting spray—your selfie game will thank you.
🌎 The Clean Beauty Bonus: Looking Good, Feeling Ethical Choosing cruelty-free brands like Rare Beauty isn’t just a trend—it’s a statement. You’re supporting brands that prioritize animal welfare, conscious formulation, and often sustainability in packaging.
Bonus: You don’t have to break the bank. Brands like e.l.f. and Tower 28 offer budget-friendly options that still slay.
👉 Final Thoughts: Less Is Beautiful The no-mascara, clean girl aesthetic is more than a TikTok trend. It’s a beauty movement that’s reshaping what “put together” looks like. It's fresh, unfussy, and surprisingly empowering.
Whether you’re hopping on Zoom, heading to class, or just vibing at brunch, this look is your shortcut to effortless cool.
💌 Ready to Clean Up Your Routine? Explore these cruelty-free favorites and start your glow-up with intention. Because clean beauty isn’t about hiding—it’s about highlighting what you already have.
✨ Clean. Confident. You. ✨